Times Square, often referred to as “The Crossroads of the World,” is one of the most visited and recognizable places on Earth. Located in the heart of Manhattan, this bustling commercial and entertainment hub attracts millions of visitors each year.
A Brief History of Times Square
Times Square was not always the dazzling spectacle it is today. It began as a humble intersection known as Longacre Square, primarily known for horse and carriage businesses in the late 19th century. Its transformation began in 1904 when The New York Times moved its headquarters to the area, and the square was renamed “Times Square.” That same year, the first electric advertisement appeared, setting the stage for what would become a defining feature of the area.
The area quickly grew into a center for theaters, including the famous Broadway shows, making it a cultural hotspot. While it went through periods of decline, particularly in the 1970s when it became infamous for crime and adult entertainment, a major cleanup and revitalization in the 1990s turned it into the safe, tourist-friendly destination it is today.
Neon Lights and Billboards
The neon lights and billboards of Times Square are its most iconic and defining feature, making it one of the brightest spots in the world. At night, the area is transformed into a futuristic spectacle, with massive digital screens broadcasting vibrant advertisements, news tickers, and video clips. These billboards, often several stories tall, display everything from the latest movie releases to luxury brands, creating an immersive, sensory overload that’s truly unique.
The dazzling lights have earned Times Square the nickname “The Great White Way.” It’s a sight to behold at any time, but nighttime is when the square truly comes alive. The blend of flashing lights and skyscrapers creates a surreal atmosphere that feels like you’re walking through a movie set. In fact, Times Square’s neon-lit streets have served as the backdrop for countless films, TV shows, and advertisements over the years.
For those who love photography, capturing the brilliance of Times Square at night is a must. The vivid colors and constant movement of lights provide endless photo opportunities, whether you’re taking selfies in the middle of the plaza or capturing long-exposure shots of the bustling streets below. And beyond just visuals, the pulsating energy of Times Square, with its roaring traffic, crowds of visitors, and non-stop flashing screens, creates an unforgettable urban experience.
Broadway Theaters
Broadway is synonymous with world-class theater, and Times Square is the heart of this legendary district. The Broadway theaters surrounding Times Square are home to some of the most celebrated musicals, plays, and performances in the world. Shows like The Lion King, Hamilton, Wicked, and Phantom of the Opera have captivated millions of theatergoers, making Broadway a bucket-list destination for lovers of live performances.
With over 40 theaters within walking distance of Times Square, there’s always something playing to suit any taste. From classic revivals to groundbreaking new works, the diversity of shows ensures a rich cultural experience. Many theaters are steeped in history, with some dating back over a century, adding to the grandeur and charm of the Broadway experience.
One of the best ways to immerse yourself in the theater scene is to visit the famous TKTS booth, located directly in Times Square. Here, visitors can purchase discounted tickets to same-day performances, often saving up to 50% off the original price. While the most popular shows sell out quickly, there’s always the chance to snag tickets to a wide array of stellar performances.
For the full Broadway experience, it’s worth arriving a bit early to walk along the theater district and take in the marquee signs, bright lights, and the excitement of fans eagerly lining up to enter the grand theaters.
Times Square Ball Drop
No mention of Times Square is complete without its legendary New Year’s Eve Ball Drop. For over a century, millions have gathered on the streets of Times Square to count down the final seconds of the year and watch the crystal ball slowly descend to signal the start of a new year. First introduced in 1907, the tradition has grown into one of the largest New Year’s celebrations in the world, with over a billion viewers tuning in globally.
The ball itself has become a technological marvel. Made of Waterford crystal and outfitted with LED lights, the 12-foot-diameter sphere weighs nearly 12,000 pounds. Every year, the ball is adorned with a new design, adding to the spectacle. The celebration begins early in the day with musical performances, celebrity appearances, and confetti showers, all culminating in the moment when the ball drops at midnight.
If you plan to attend the ball drop in person, it’s important to prepare for the crowds. Tens of thousands of revelers arrive as early as noon to secure their spots in the heart of Times Square. Dress warmly, as it can be bitterly cold, and keep in mind that once you’re in, it’s nearly impossible to leave due to the barricades and packed crowds.
Pedestrian Plazas
In a city known for its fast pace, the pedestrian plazas of Times Square offer a rare opportunity to pause and take in the sights at a more relaxed pace. In recent years, large portions of Times Square have been closed to vehicle traffic, creating broad, open spaces where visitors can stroll freely or sit down to rest. These pedestrian plazas stretch from 42nd Street to 47th Street, providing ample room for people-watching, photography, or simply enjoying the electric atmosphere.
In the plazas, you’ll find plenty of seating, including iconic red chairs and tables, where you can grab a bite from one of the many food vendors nearby and watch the world go by. These spaces also serve as stages for street performances, impromptu art installations, and occasional live events, adding an extra layer of entertainment to your visit.
During the warmer months, the plazas are a popular gathering spot for tourists and locals alike. Performers, from breakdancers to musicians, often entertain crowds, creating a dynamic and energetic vibe. The pedestrian plazas are also a great place to take in the neon spectacle of Times Square from a more comfortable vantage point.
Costumed Characters and Street Performers
A visit to Times Square wouldn’t be complete without encountering its unique cast of costumed characters and street performers. From familiar superheroes like Spider-Man and Batman to Disney princesses and Sesame Street characters, these performers bring a playful and whimsical touch to the area. Many are happy to pose for photos with tourists, but remember that tipping is customary when taking a picture with them.
Beyond the costumed characters, Times Square is home to talented street performers. You might encounter musicians playing guitars, trumpeters belting out jazz tunes, or even magicians and human statues. These performers add a lively, spontaneous energy to the square, creating impromptu moments of entertainment for passersby.
While it’s fun to interact with the characters and performers, it’s important to be aware of your surroundings. Some characters can be persistent, and it’s always best to agree on a tip amount before snapping a picture. That said, these characters have become a part of the Times Square experience and contribute to its quirky, eclectic vibe.
Interesting Facts About Times Square
The Brightest Spot in New York
Times Square is often referred to as “The Center of the Universe” or “The Crossroads of the World,” and a major reason for this is its sheer luminosity. The area is home to some of the most elaborate and brilliant digital billboards on the planet. These LED screens flash dynamic advertisements, video clips, and colorful displays 24/7, making Times Square one of the brightest and most recognizable spots in New York City. The brightness is so intense that it can be seen from outer space!
This constant glow creates a surreal atmosphere, especially at night, when the radiant lights fill the streets, giving the impression of perpetual daylight. Times Square’s lights have become a symbol of the non-stop energy of New York City, a place where the action never stops. While the lights are undoubtedly part of the allure for tourists, they’re also carefully regulated. In fact, the area is part of New York’s “Special Sign District,” which mandates that buildings display illuminated signs to maintain the area’s signature glow.
For those visiting Times Square, it’s nearly impossible not to be mesmerized by the scale and brightness of the lights. The reflections bounce off nearby skyscrapers, amplifying the effect. The brilliance of the square is a key reason why it’s used as the backdrop for numerous film productions, photo shoots, and commercials—its glow is unlike anywhere else on Earth.
Pedestrians and Crowds
Times Square is one of the busiest pedestrian zones in the world, with an average of 360,000 people passing through it each day. During special events, holidays, or peak tourist seasons, this number can rise to nearly 500,000 pedestrians! These staggering numbers make it the epicenter of hustle and bustle, drawing people from all corners of the globe.
The high volume of foot traffic is not just due to tourism; many New Yorkers also pass through Times Square daily as they commute to and from work. The square is also a hub for shoppers, theater-goers, and those simply out for a night in the city. The heavy pedestrian flow has transformed the area into an ever-moving crowd of people, making people-watching a fun and fascinating pastime in Times Square. It’s easy to spot tourists looking up in awe at the billboards or busy New Yorkers navigating the crowds with purpose.
If you’re visiting, the density of the crowd can be overwhelming, especially during peak times. To fully experience the atmosphere, it’s a good idea to visit during different times of day. Early mornings offer a quieter, more relaxed scene, while late nights or weekends provide the iconic, bustling Times Square experience.
The Most Expensive in the World
Advertising in Times Square is big business. With the square’s enormous global visibility, it’s no wonder that companies are willing to pay astronomical prices to have their brands displayed on these famous billboards. Renting a prime advertising spot in Times Square can cost over $4 million per year, depending on the size, location, and technology of the billboard. Some digital billboards, which incorporate state-of-the-art animation and video, demand even higher rates.
These staggering prices reflect the enormous value of being seen by millions of people daily, both in person and online. Times Square ads often go viral due to their visibility on social media and frequent appearances in movies and TV shows. Companies ranging from global giants like Coca-Cola and Samsung to up-and-coming brands all compete for space, making Times Square’s advertising billboards some of the most coveted and expensive in the world.
One of the most iconic examples is the Coca-Cola billboard, which has been a staple in Times Square since 1920. The current Coca-Cola display is a marvel of engineering, with three-dimensional robotic panels that create a dynamic, ever-changing advertisement.
For visitors, these billboards aren’t just advertisements—they are part of the experience. The sheer size and complexity of these digital displays make them attractions in their own right. Take a moment to admire the giant, immersive screens that surround you, as they are part of the fabric that makes Times Square the spectacle it is.
A Place to Sit and Soak in the Energy
One of the most popular and iconic landmarks within Times Square is the Red Steps, located atop the TKTS booth on Duffy Square (between 46th and 47th Streets). These striking red glass steps have become a favorite resting place for tourists and locals alike. Installed in 2008, the steps are made of illuminated glass and offer a perfect spot to sit, take in the views, and enjoy the electric atmosphere of Times Square.
The Red Steps are not just functional, offering a place to pause in the otherwise fast-paced environment, but they also serve as a prime vantage point for photography. From here, you can capture wide-angle shots of the surrounding billboards, neon lights, and the constant flow of people beneath you. They’re particularly popular around sunset and into the evening, when the lights of Times Square are at their brightest.
Beyond being a great place to relax, the Red Steps are also a central part of Times Square’s theater culture. Below the steps is the famous TKTS booth, where visitors can purchase discounted same-day tickets to Broadway and Off-Broadway shows. This makes it a hotspot for theater enthusiasts looking to score last-minute deals on some of the best performances in New York City.
During special events like the New Year’s Eve Ball Drop, the steps are often packed with visitors seeking a prime view of the celebrations. Whether you’re here to catch a Broadway show or just to take in the iconic views, the Red Steps are an essential stop during any visit to Times Square.
Practical Tips for Visiting Times Square
Best Time to Visit
Times Square is vibrant around the clock, offering something different depending on when you visit. For the quintessential Times Square experience, evening or nighttime is the best time to go. As dusk falls, the dazzling array of neon signs, flashing billboards, and digital displays truly come alive, creating an electrifying atmosphere that is a spectacle in itself. This is when Times Square transforms into the glowing, larger-than-life destination seen in countless movies and TV shows. Walking through it at night feels almost like stepping into a different world, one filled with bright lights, larger-than-life advertisements, and endless energy.
However, if you prefer a quieter and less chaotic visit, early mornings are ideal. By visiting before the crowds arrive, you can enjoy the space more peacefully, take great photos, and even grab breakfast without waiting in long lines. The early morning light also offers a softer backdrop for photos, and you’ll get to experience the square in a more laid-back way. Midweek afternoons also offer a good balance between activity and manageable crowds.
Seasonality is another consideration. Summer brings a vibrant, festive vibe but also high temperatures and packed crowds. Winter, especially during the holiday season, offers a magical atmosphere with Christmas lights and window displays, although it can be chilly, so dressing warmly is key. If you’re visiting during New Year’s Eve, be prepared for extreme crowds and long hours, as people start gathering early in the day to secure a spot for the midnight ball drop.
Navigating the Crowds
Times Square is one of the busiest pedestrian zones in the world, and navigating through it can feel overwhelming at times, especially during weekends, holidays, or major events like New Year’s Eve. To make your visit more comfortable, keep to the pedestrian plazas, which offer a bit more breathing room away from the busiest streets. These areas are designed for visitors to walk, sit, and take in the sights, providing some respite from the sea of people.
It’s important to be mindful of your belongings, as crowded spaces can attract pickpockets. Keep valuables secure in a zipped bag or front pocket, and avoid carrying large sums of cash. Many experienced visitors recommend using a cross-body bag that’s worn in front of you for added safety.
When navigating Times Square, don’t be in a rush—part of the experience is soaking in the surrounding spectacle. However, be respectful of locals who may be passing through on their daily commute. Stick to the right-hand side of the sidewalks to allow faster walkers to pass by easily.
Lastly, plan your route in advance, especially if you’re trying to reach a specific location. With so many people and bright lights, it can be disorienting. Use apps like Google Maps to help you navigate the streets, and be aware that traffic tends to move slowly due to the sheer number of pedestrians.
Food and Dining
Times Square has plenty of dining options, though many of the restaurants in the area cater to tourists and are well-known chain establishments. While it can be fun to visit iconic spots like Hard Rock Café, Planet Hollywood, or Bubba Gump Shrimp Co., these can often be crowded and pricey, with menus that focus on standard American fare.
For a more authentic taste of New York, consider venturing slightly outside of Times Square into nearby neighborhoods like Hell’s Kitchen, which is just a 10- to 15-minute walk away. Hell’s Kitchen is a vibrant neighborhood with a diverse range of eateries, offering everything from classic New York pizza to international cuisine. Here, you can find cozy cafés, ethnic food gems, and trendy bistros—all at more affordable prices than in the heart of Times Square.
If you’re looking for a quick bite while still in Times Square, try the many street food vendors selling classic New York fare such as hot dogs, pretzels, and kebabs. These stands are iconic in their own right and are a great way to grab a snack on the go while enjoying the vibrant atmosphere. Alternatively, if you have more time and prefer something sit-down, check out Ellen’s Stardust Diner, where waitstaff sing Broadway tunes while serving classic American diner fare.
For those with a sweet tooth, Times Square is home to several iconic dessert spots, including Junior’s Restaurant, famous for its legendary New York-style cheesecake, and the M&M’s World Store, where you can satisfy candy cravings.
TKTS Booth for Discounted Tickets
Broadway shows are a huge draw for visitors to Times Square, and the TKTS booth, located beneath the iconic red steps at 47th Street and Broadway, is a must-visit for theater lovers looking to score discounted same-day tickets. Operated by the Theater Development Fund, the TKTS booth offers tickets to many Broadway and Off-Broadway shows at prices that can be up to 50% off. It’s a fantastic way to catch a world-class performance without breaking the bank.
To get the best selection of tickets, arrive early. The booth opens at 3 p.m. on most weekdays and 11 a.m. on weekends, but lines can start forming well in advance, especially during peak seasons. Have a few shows in mind, as availability varies daily. You can track what’s on offer via the TKTS app, which gives real-time updates on available tickets, helping you plan before you even get in line.
Be prepared for the wait—it can be up to an hour or more during busy times—but the experience of scoring discounted Broadway tickets is part of the fun. The staff at the booth are also very knowledgeable, and they can offer suggestions based on your preferences if you’re unsure which show to see.
If you’re unable to secure tickets at the booth, there are always Broadway lotteries and rush tickets, which offer additional ways to get into shows at a discount. However, the TKTS booth remains one of the most reliable options for spontaneous theatergoers.
Nearby Attractions
Though Times Square itself is a major attraction, its central location also makes it the perfect starting point for exploring some of New York City’s most iconic sights. From world-class art museums to historic landmarks, there’s plenty to see just a short walk or subway ride away. Here’s a closer look at some nearby attractions you won’t want to miss.
Rockefeller Center
Just a 10-minute walk from Times Square, Rockefeller Center is one of New York’s most famous landmarks. This sprawling complex is known for its blend of entertainment, history, and incredible views. The centerpiece is the iconic ice skating rink, which transforms into a winter wonderland during the colder months. Skating here, with the towering skyscrapers and golden Prometheus statue as your backdrop, is a quintessential New York City experience.
The Top of the Rock Observation Deck offers breathtaking, panoramic views of the city, stretching across Central Park, the Empire State Building, and beyond. Unlike some other observation decks in the city, Top of the Rock provides unobstructed views of Midtown Manhattan—a perfect photo opportunity for visitors.
Rockefeller Center is also home to NBC Studios, where shows like The Tonight Show Starring Jimmy Fallon and Saturday Night Live are filmed. Visitors can take a behind-the-scenes studio tour, where you’ll learn about the history of television in America and maybe even catch a live taping if you book tickets in advance.
During the holiday season, Rockefeller Center becomes a must-see destination with its world-famous Christmas tree, which draws visitors from around the globe. The lighting of the Rockefeller Center Christmas tree is a major event, kicking off the holiday season in New York with music, celebrations, and a magical atmosphere that lasts until early January.
Bryant Park
A peaceful oasis amid the chaos of Midtown, Bryant Park is located just a few blocks from Times Square. This beautifully landscaped park offers a relaxing green space surrounded by towering buildings, making it a popular spot for locals and visitors to unwind.
In summer, Bryant Park is bustling with activity—free movie screenings, yoga classes, outdoor dining, and live performances are common. There are plenty of tables and chairs scattered throughout the park, perfect for enjoying lunch from a nearby food kiosk or simply people-watching. The reading room is another charming feature, offering free books, magazines, and newspapers for visitors to browse while enjoying the fresh air.
When winter arrives, Bryant Park transforms into a festive wonderland. The Winter Village includes a free ice skating rink (skate rentals are available for a fee), as well as dozens of pop-up holiday shops selling unique gifts, crafts, and food. It’s a perfect stop for holiday shopping or enjoying a cup of hot cocoa after skating. The twinkling lights and festive atmosphere make it a magical destination for visitors of all ages.
Museum of Modern Art (MoMA)
For art lovers, the Museum of Modern Art (MoMA) is a must-visit, located just a 10-minute walk from Times Square. Home to one of the world’s largest and most influential collections of modern and contemporary art, MoMA showcases works from some of history’s most renowned artists. Visitors can view masterpieces like Van Gogh’s “Starry Night”, Picasso’s “Les Demoiselles d’Avignon”, and Warhol’s “Campbell’s Soup Cans”. The museum also features sculptures, photography, film, and design exhibits.
MoMA’s collection spans the 19th, 20th, and 21st centuries, making it an inspiring destination for anyone interested in the evolution of art. With six floors of galleries, there’s always something new to discover, whether you’re exploring avant-garde installations or studying iconic paintings up close.
For those wanting a deeper dive into the world of art, MoMA offers guided tours, workshops, and talks by curators and artists. If you’re visiting in the afternoon, consider stopping by the MoMA Design Store—a great place to find unique gifts and art-inspired souvenirs.
To make the most of your visit, it’s best to purchase tickets in advance online, as the museum can get crowded, especially on weekends. MoMA also offers free admission on Fridays from 5:30 to 9:00 p.m., though it’s recommended to arrive early as these nights are very popular.
Madame Tussauds New York
For a fun, family-friendly experience, Madame Tussauds New York is located right in Times Square. This world-famous wax museum offers a unique opportunity to pose with life-sized, incredibly realistic wax figures of your favorite celebrities, from movie stars and musicians to historical figures and superheroes.
Visitors can take selfies with wax figures of Beyoncé, Brad Pitt, Rihanna, and Taylor Swift, or step into immersive experiences like the Marvel Super Heroes 4D Experience, where you can see lifelike figures of Spider-Man, Iron Man, and other Marvel icons. Madame Tussauds is not just about the stars of today—it also pays tribute to historical figures like Abraham Lincoln, Albert Einstein, and Mahatma Gandhi, making it a fun and educational stop.
Madame Tussauds also offers themed exhibits that change throughout the year, such as interactive sets from popular movies or tributes to cultural moments. Whether you’re a pop culture enthusiast or just looking for a lighthearted attraction, Madame Tussauds offers a memorable experience, especially for families with kids.
Grand Central Terminal
A little further east but still within walking distance from Times Square is Grand Central Terminal, one of the most beautiful and historic train stations in the world. Even if you’re not catching a train, Grand Central is worth a visit for its breathtaking architecture. The station’s iconic Main Concourse features a vaulted ceiling painted with constellations, a stunning four-faced opal clock, and a bustling, grand atmosphere.
The station is also home to some excellent dining and shopping options. Grand Central Market offers gourmet food vendors where you can pick up fresh produce, meats, cheeses, and baked goods. For a sit-down meal, head to The Oyster Bar, one of New York’s oldest and most beloved seafood restaurants. There’s also Shake Shack, known for its burgers and milkshakes, and Magnolia Bakery, famous for its cupcakes.
Don’t forget to check out the Whispering Gallery, an architectural quirk where two people can stand at opposite corners of the vaulted passageway and whisper to each other, hearing each other’s voices perfectly across the large space.